For this fragrance, master perfumer Juliette Karagueuzoglou was inspired by the unrivalled creativity and style of street art. Just like graffiti, Urban Hero Gold is daring and rebellious; it’s a scent that embodies the man who openly embraces his free spirit and youthful approach to life, while still honouring his elegant side. It’s a fragrance of contrasts.

Fans of the Urban Hero collection will love the 2021 Gold edition; it’s a brighter but more aromatic scent, which many will particularly enjoy wearing during the summer months. Plus, pairing this edition alongside the original is a great way to transition your scent from day to night. And of course, Urban Hero fans will instantly recognise the iconic flacon, which mimics a gentleman's hip flask. But it’s different to its predecessor; graffiti-inspired typography adorns the front, while the bold juxtaposing black-and-gold design echoes the vibrant paint used by street artists. All in all, Jimmy Choo’s Eau de Parfum celebrates the ‘Urban Hero’ perfectly, reflecting his audacity and creativity.

Alcohol Denat. (Sd Alcohol 39-C), Parfum (Fragrance), Aqua (Water), Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Bht, Alpha-Isomethyl Ionone, Cinnamal, Citral, Citronellol, Coumarin, Eugenol, Geraniol, Limonene, Linalool, Ci 42090 (Blue 1), Ci 14700 (Red 4), Ci 19140 (Yellow 5).